This post was originally shared in our email newsletter on November 13th, 2024.
After three and a half years, we're thrilled to announce not just a new scent, but a complete reimagining of how we create our fragrances. Timur Moon marks the beginning of this new chapter, where we're joining forces with one of the world’s most respected fragrance creators to bring you evocative, ecologically sound scents.
I'll share more about these changes later this month, but today I want to introduce you to our new olfaction partner. In an industry where formulas and partnerships are typically shrouded in secrecy, we're taking a different approach. We're proud to announce our collaboration with Mane, a family-owned French fragrance house that shares our commitment to quality and sustainability.
Our journey with the Mane family began in 2019. What initially drew us to them was their reputation as leaders in natural fragrance ingredients. The more we learned, the more we discovered how deeply they share our values of long-term commitment and intellectual rigor.
For over 150 years, Mane has painstakingly built lasting relationships with farmers and producers worldwide, offering stable pricing regardless of market fluctuations. Their family ownership allows them to prioritize these long-term relationships over quarterly profits, resulting in unparalleled expertise in plant cultivation, extraction, and formulation—and access to some of the most prized and hard-to-find ingredients in the world.
Mane's first distillation workshop for local plants and flowers in Pont du Loup, just outside Grasse (Photo: Mane)
This partnership becomes even more special through our collaboration with Mane perfumer (or "nose") Ugo Charron. Having previously worked on our original collection as an apprentice under Christophe Laudamiel, Ugo brings both fresh creativity and a deep understanding of Keap's ethos. His ecological sensibility makes him the perfect artist to help shape our new direction.
Want to learn more about the olfactive creator behind Timur Moon? Read our full interview with Ugo here.
Are you ready to experience Timur Moon yourself?
- Subscribers : Look for your preview tealight in your November shipment. Full-size candles start shipping to subscribers December 1 (make sure to select the “Seasonal Scent” option)
- Non-subscribers: Sample Timur Moon through our Scent-to-Home set .
Already tried Timur Moon? I'd love to hear your thoughts - just reply to this email!
Wishing you a splendid end of the week,
—Harry from Keap, Steward-Owner
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