This post was originally shared in our email newsletter on December 5th, 2024.
My favorite dish growing up in Rome was insalata caprese. A tomato, a moon-shaped sphere of mozzarella di bufala, olive oil, sea salt, and fresh basil. No cooking involved. Just delicately place it all on a plate, and watch it disappear!
I’ve had a caprese salad plenty of times outside of Italy, but it doesn’t compare. Because it’s not any tomato, any mozzarella, any olive oil, etc. The exceptional quality of ingredients allows you to create something special without process or artifice. You just let that tomato shine.
We've spent two years developing a breakthrough: a candle made with 100% plant-based, biodegradable ingredients that performs better than traditional luxury candles.
Like salting a great tomato, our approach to creating our newest scent, Timur Moon, lets a star ingredient shine.
Shine on you crazy Timur pepper
The response so far has been wonderful:
"Tree sap! It reminds me of being a kid and getting sap on my fingers, then bringing them to my nose to smell the deep woodsy forest scent. This is such an interesting and unique candle scent."
"It's so cozy while still being fresh! Balanced is the best way I can describe it. I love it."
Though using few, but very high quality ingredients is a big part of what makes our new collection so special, unlike insalata caprese, it wasn’t as simple as plopping them into a glass with some wax and a wick.
Most natural ingredients don't "throw" their scent well in a candle, can cause tunneling during burning, or create fire safety concerns. Solving these issues usually requires synthetic ingredients—which is why you rarely see truly all-natural luxury candles.
Curious how we achieved this while most luxury candle makers haven't? Read the full story here. I'd love to hear your thoughts on our approach.
Have a great weekend!
—Harry from Keap, Steward-Owner
P.S. To cover our higher costs for Timur Moon, our one-off pricing starting in January will be $59.50. This month only, subscribers get first access at the special price of $44.50. There will be a small price adjustment in April, so now is a great time to experience it.
If you enjoyed this article, you might enjoy our not-quite-weekly free newsletter where we share our lessons on our journey toward our regenerative vision, product launches, and behind-the-scenes happenings.
We left social media in 2021 because we found its current mechanics didn’t align with our purpose to facilitate connection to the natural world, our loved ones, and our own spirits. Since then, our newsletter has become a vibrant place for healthy conversation around topics ranging from alternative business ownership models to happy hour cocktail recipes.
*****
What our readers say about it:
“It’s very thoughtful and not sales-y like all other marketing newsletters.”
“I like reading how a business is trying to be as progressive as possible in a capitalist system.”
“I normally delete emails from businesses but with the Keap newsletter I was actually interested in reading through! Made me feel that you guys really care about us and the work you do."
