This post was originally shared in our email newsletter on February 10th, 2025.
Our last newsletter about social media fatigue hit deeper than I expected. I loved reading the notes many of you shared about your relationship to this topic. (I included a few of those below.)
Many of us seeking are ways to live outside the algorithm.
The ritual of Valentine’s Day is a great opportunity for a moment outside the feed.
A small gesture of gratitude like writing a loving note to someone we appreciate—whether a partner, friend, relative or colleague— can be restorative in larger ways than we might think. Today, it may even be an act of rebellion, reasserting our capacity to direct our attention towards what really matters to us.
The magic of a handwritten note
While a heartfelt note needs no price tag, we’re always on hand to help craft a wonderful expression of appreciation. See a few ideas here .
And of course, we’ll handwrite a short loving note on your behalf.
How do you share appreciation offline? I'd love to hear your stories.
— Harry from Keap, Steward-Owner
Words from the Keapersphere Re: Social Media Fatigue
“I love your newsletters, but this one was particularly meaningful to me as a small business owner. Hearing you say that you made space for yourself and your employees to take care of yourselves instead of prioritizing customer orders makes me feel like I have permission to do the same without everything burning down. There’s such an emphasis in small business culture on working hard and saying yes to everything and going faster, and I can’t go any faster or harder. Your words feel like an invitation to let all that go and just do what I do best. Thank you. ☺ ”
— Katie in Illinois
“My business is three or four years old and I’m desperate to get off the hamster wheel and stop pretending I’m dependent on Instagram. I’m not—but its hard to take the leap. I love your candles and I’m so encouraged by emails like this.” — Grace in Connecticut
“Cheers to 4 years off social media! To paraphrase the Scottish company [editor’s note: Prickly Thistle ], social media is a sh*tshow. It does more harm than good.”
—An anonymous Keaper
“My dream is that we connect in real life with real people — like humans, with grace and kindness.”
— Shari in New York
If you enjoyed this article, you might enjoy our not-quite-weekly free newsletter where we share our lessons on our journey toward our regenerative vision, product launches, and behind-the-scenes happenings.
We left social media in 2021 because we found its current mechanics didn’t align with our purpose to facilitate connection to the natural world, our loved ones, and our own spirits. Since then, our newsletter has become a vibrant place for healthy conversation around topics ranging from alternative business ownership models to happy hour cocktail recipes.
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What our readers say about it:
“It’s very thoughtful and not sales-y like all other marketing newsletters.”
“I like reading how a business is trying to be as progressive as possible in a capitalist system.”
“I normally delete emails from businesses but with the Keap newsletter I was actually interested in reading through! Made me feel that you guys really care about us and the work you do."
